Inspire is proud to announce that it has been awarded a PRCA DARE Award in recognition of the impactful If It’s Not Okay campaign, an initiative grounded in lived experience.
The PRCA DARE Awards celebrate outstanding public relations and communications work across the UK. They celebrate campaigns that demonstrate creativity, effectiveness and real-world impact. Inspire’s success reflects not only the strength of the campaign itself but also the power of amplifying voices that go unheard too often. Inspire was delighted to be joined by three of those voices — Gavin, Carla and Billy — who first took part in If It’s Not Okay during 2024.
Designed and shaped by individuals who have directly experienced the issues at stake, the campaign prioritised authenticity and honesty.
Judges said: ‘By placing lived experience at the centre, Inspire ensured that the campaign resonated deeply with audiences, moving beyond awareness to foster understanding and meaningful engagement. This approach brought credibility and emotional depth, allowing the campaign to connect with communities and stakeholders in a genuine and impactful way.’
Winning a PRCA DARE Award is a significant achievement and a testament to the level of dedication, creativity and collaboration that we deployed. It recognises not only a communications strategy but the values underpinning the work, particularly Inspire’s commitment to co-production and elevating lived experience.
This award marks an important moment for Inspire. The organisation remains committed to continue supporting communities, amplifying voices and delivering campaigns that make a real difference.
